Big-picture expertise.
Small-business focus.
Fern Consulting is a woman-owned boutique consulting firm helping small business owners build stronger, more profitable and more sustainable businesses.
WHAT WE DO
Practical expertise for
every part of your business.
BUSINESS STRATEGY
Growth · Sales · Operations · Organizational Structure
MARKETING & CUSTOMER ENGAGEMENT
Brand · Customer Communication · Email · Social Media · Content
FINANCIAL PERFORMANCE
P&L · Cash Flow · Reporting · KPI Dashboards
RETAIL & MERCHANDISING
Buying · Inventory · Product · Store Performance
REAL ESTATE & MARKET DEVELOPMENT
Site Strategy · Market Analysis · Expansion · Growth Planning
WHY FERN
We don’t just advise.
We help make it happen.
Fern Consulting brings senior-level business experience together with practical, hands-on support. We look at the whole business — not just one department or one problem — to identify what’s working, what isn’t and where the greatest opportunities exist.
EXPERIENCED
Senior-level perspective without the big-firm layers.
HANDS-ON
We don’t stop at recommendations. We help put the plan into action.
BUILT AROUND YOUR BUSINESS
Flexible support shaped around what your business actually needs.
HOW WE WORK
Clear thinking.
Practical action.
Measurable progress.
We meet businesses where they are, identify what matters most and build a practical path forward.
UNDERSTAND
Learn the business, the challenges and the opportunities.
PRIORITIZE
Focus on what will have the greatest impact.
BUILD THE PLAN
Turn insight into clear priorities and next steps.
EXECUTE
Work alongside your team to put the plan into action.
MEASURE & EVOLVE
Track performance, adjust as needed and keep moving forward.
THE TEAM
Different expertise.
Shared experience.
One family.
Three distinct areas of expertise come together to give our clients a broader perspective on their business — from strategy and financial performance to marketing, retail and execution.
BECKY BURNETT
Founder & CEO
Business Strategy & Development
More than 20 years of experience helping businesses improve performance, solve problems and identify opportunities for growth.
SHANNON BURNETT
Director of Marketing
Marketing & Customer Engagement
Creative and strategic marketing expertise focused on helping businesses strengthen their brand, communicate with customers and maintain a meaningful presence in the marketplace.
BRIONNA BURNETT
Director of Operations
Retail & Merchandising
Hands-on retail experience with specialized knowledge in merchandising, product, inventory and store performance.